Asteride X DGR Campaign

Asteride is an organisation which hosts a platform where motorcycle riders can join a community, plan their road trips, communicate with one another and assure their safety, through their app. 

Together with Asteride I got a chance to design a campaign which brought together awareness about the "what" and "why" of group riding and the togetherness of the motorcycle riding community. This campaign also brushed upon people's stories and testimonials while ultimately pointing towards a conscious effort of awareness rides. This finally lead towards the Distinguished Gentlemen's ride - A yearly awareness ride that is planned across the world for the awareness of men's mental health.